Making art is easier for me than marketing my art. Oh, I have read so many articles and read numerous blogs about the art of marketing your art. Everyone has an opinion on what works or at least it works for them. Others, well it was more of a marketing scheme to sell how to market your art. For only $99.00 they would share their marketing secrets for selling art. Well, first off, I don’t have $99.00 to buy a marketing seminar session. It also tells me these people really aren’t artists – their marketers, marketing their selling programs and plans. I have no doubt some will work, and many will not.
For me selling my artwork is a bonus. It means that someone has looked at my artwork and fell in love with it and wanted it to be part of their lives. This is why I take commissions for drawing and painting pets and children. Doing a commission of a beloved pet is a joy. I learn all I can about the pet. Its quirks, how spoiled, its personality. I try very hard to put that into the artwork – the portrait. Why? Because I want my clients to love that portrait forever and share how the work of art has captured their love for their fur baby. It is the same when I do a portrait of a young child. I want to capture their innocence, love of life, happiness in small ways and their budding personalities. This is the part about taking a commission that I love doing. Creating a work of art because I love doing art.
Doing un-commissioned art is another love. This is simply, purely for the love of art. I am a realist, so I want to capture that moment in time. This is especially true when I am doing Plein Air painting. For the uninitiated, this simply means landscape, seacape, or still life or portrait painting done from life, on the spot. Not from a photograph or composite painting from multiple photographs – though I do those too. Especially when I don’t have a subject readily at hand. Either way it is the joy of creating that I love.
Thus, I try to get into as many exhibits as I can. I have become a member of a variety of art organizations, such as Harford County Artists, Arts by the Bay Gallery Co-op and MidAtlantic Plein Air Painters Association. Even informal artists gatherings – Every Wednesday, artists gather at the Liriodendron to talk art and critique each other’s work. To encourage each other to continue to be creative and share our love of art. Every other Monday night a group of us get together to draw and paint from a live model. Drawing and painting from a live model helps improve our drawing skills, and to focus on how the human form – muscles, tendons move with each pose. When painting to see how lighting affects skin tone and to capture the colors that create skin tone.
Now, I have gone on quite a bit about why I love art. By the way, I have only touched a small part of why I love art. People have said to me, that when I talk about art I glow. That’s what I want to share with people. I want them to discover the joy of what owning an original work of art is all about. As with most artists, I have a studio filled to the brim with artwork and I now want to convince someone somewhere that not only is the art worth experiencing, enjoying and appreciating, but also that it can provide a lifetime of gratification and enjoyment, and that it’s worth buying and owning.
So, in the interest of improving the chances of selling some of my art and encouraging more people everywhere to own more art, I present to you the reasons that original artwork should be a part of your life:
* Art is a powerful form of expression not only for the artists who create it, but also for those who own it. Art allows people to express their individuality and to represent their beliefs, feelings, hopes, convictions and philosophies in socially (and visually) acceptable and redeeming ways.
* Art encourages people to ask questions, introspect, think about new ideas, experience fresh new perspectives and most importantly, it encourages us to take brief moments out of our busy lives to reflect on more than just the mundane of our daily existences.
* Art improves our quality of life. All you have to do is think about the difference between a room with bare walls and one with walls full of art.
* Art inspires us to think about and even visualize how life might one day be better than it is now.
* Art stimulates conversation, dialogue and interchange even between total strangers who might never otherwise say a single word to each other. It gives people permission to share thoughts, feelings, ideas and impressions that they might not ordinarily share.
* Children are fascinated by art. Art prompts children to ask questions and encourages them to fantasize, imagine, explore and expand their perceptions of reality, and to dream of unlimited possibilities. Art teaches children how to be creative and have fun with life and gives them permission to do so as well.
* Art personalizes and humanizes the places where we live and work. Art revives lifeless interiors– homes as well as businesses– and transforms them into unique, beautiful and engaging environments.
* Most artists live very modest lifestyles because to them, making art and making the world a more beautiful place is more important than making money.
* For those so inclined, art can be used to signify wealth, success or power and can even be used to intimidate. For example, imagine a CEO’s office appointed with a big bold, vibrant, dynamic painting hanging on the wall directly behind their desk, and two imposing larger-than-life sculptures strategically placed around the office. Anyone who sits and meets with this individual must also contend with their art.
* An original work of art is not only visually appealing, but it also radiates the personality, abilities, creativity, insight, inspiration, technical mastery, attitudes, and at its best, the brilliance and genius of the artist who created it. People who own art are not only able to experience, but also be inspired and uplifted by these qualities on an ongoing basis.
* An original work of art reflects, enhances and sometimes even magnifies the personality of the individual who owns it.
* Original works art have a certain energies about them that reproductions and mass-produced decorative items simply don’t have. You know just by looking at it that another human being made it, and not a machine.
* An impressive or extensive personal art collection can be likened in microcosm to that of a great museum, and certainly increases the esteem of the owner among his or her peers. In fact, many of the great personal art collections either end up in museums or become museums in and of themselves.
* Art makes people proud to live and recreate where they do. They point to their museums, public artworks, galleries, non-profits and cultural institutions with pride.
* Art makes people proud to work where they do. They point to their corporate or workplace art collections with pride. Seeing original art in the halls, lobbies and offices of their corporate headquarters has unconditionally positive, productive, inspirational and uplifting effects.
* Owning original art has unequivocally positive effects for those who own it. Simply put, it makes life more livable.
* For business people who like to make profits, either directly or indirectly, know that many people decide where to spend their time (and money) based on the art that businesses have on display. For example, commercial spaces such as restaurants, hotels and meeting places often attract people because of their impressive art and interior decor.
* Art is environmentally friendly, energy efficient and easy to maintain. It does not increase global warming, use fossil fuels or need to be serviced on a regular basis, and it’s certainly not just another expendable commodity destined for the landfill once it outlives its usefulness. Art never outlives its usefulness. In fact, it only gets better with time.
* Across the country and around the world, artists move into troubled or blighted neighborhoods or parts of cities that have fallen on hard times and revitalize them with their artistry. Property values increase, new businesses move in and the overall quality of life in those areas improves immeasurably. Sooner or later, the public at large discovers these wondrous transformations, and in some cases people actually travel great distances to visit these creative oases. In other words, buying art and supporting artists serves far higher purposes than simply decorating your walls. Your ongoing support provides artists with the means to continue improving the quality of life for us all.
That’s right. Owning original art has numerous benefits. Perhaps owing a piece of artwork is not only affordable, but its something you can’t live without. It will also bring much joy and happiness to an artist.
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